Social Media Strategy Template Whether you’re starting from scratch or looking to improve your current social marketing strategy, you need this essential social media template. The social media strategy template makes it easy to: Set social media goals that lead to real business results Better target your ideal customer Gather intel on the competition so you…
Over the last 12 months, we have seen a huge rise in the number of brands jumping on TikTok and creating content for their fans. In the last 2 years, TikTok hit 2 Billion downloads. Which led to it becoming the most downloaded app of the year in 2020. JD The pandemic has seen many stores such…
How has sneaker reselling grown with the introduction of technology? The internet made local retailers switch from in-store releases to online drops and raffles. The death of brick & mortar retail within the sneaker game had begun. The access points had shifted and in came a widespread consumption and visibility of sneakers across social marketing and mainstream…
What makes TikTok so good as a marketer? TikTok has been creating worldwide trends within music, food and news. It is incredibly easy for TikTok users to kickstart consumer crazes. This is all inadvertent marketing for the lucky brand, spotlighted through TikTok. All different categories of brands have benefited from the inadvertent trends surrounding their product.…
This is how to successfully use the powerhouse that is Pinterest to grow your brand and online presence. Pinterest is the secret weapon for growing your brand and online presence. Whether you’re an influencer, a brand, a social media agency, Pinterest has something in store for you. What’s Pinterest? To keep things simple, Pinterest is…
Doubling the ROI of your online store using paid media can be a challenging, yet very rewarding achievement. Several sources including Forbes, highlighted that 90% of eCommerce start-up stores have failed to continue operating within only the first 120 days. The main factor? Likely a poor marketing plan. Paid media is a great way to accomplish this…
By now you should be familiar with TikTok, you know the app we all became obsessed with during the pandemic in lockdown. Keeping us all thoroughly entertained, TikTok has shown us how it is a very useful social media platform. Just in case you have never heard of TikTok, it is a social media platform which was formerly…
The Rise of Social Shopping Social Shopping allows customers to purchase products directly on social media platforms. Over the past year and a half, online shopping has soared in popularity as the pandemic forced shoppers to buy products online that they couldn’t get in-store anymore. In fact, by July 2020, global retail e-commerce sites cumulatively saw a…
TikTok has increasingly become part of marketing strategies as brands continue to see how integral the platform is for brand awareness as well as the potential ROI the platform can deliver. Last year saw brands move marketing budgets to digital and social due to the pandemic and reduced in-person shopping. Specifically, in March 2020, about 40…
What is Tracking Software? In short, tracking software is the tool used to listen and monitor everything surrounding your brand online. This goes beyond the standard network notifications such as likes, comments, follows, mentions or messages. You can view everything that may relate to your brand from product questions, reviews, hashtags, competitor mentions or general…