We’re quickly nearing the end of another COVID-disrupted year, and while many will be glad to see the back of 2021, with a return to normal now on the horizon, we do still have some way to go yet, with the full economic impacts of the pandemic likely to play out over decades, and in varying ways.
That will also have implications for digital marketing, with the pandemic-induced lockdowns changing online behaviours, and sparking all new trends – like audio social, the accelerating growth of eCommerce and the evolving metaverse for digital connection. There’s also the work from home shift, and the migration to hybrid work models, which will also have impacts for broader digital connection. All of these elements will play a part in what’s coming next in the social media space, and from the major platforms specifically.
There’s certainly a lot happening – here’s a platform-by-platform overview of key trends you can expect to see take shape in the 12 months ahead.